Introduced XELLENT
SWISS VODKA and took it nationwide.
Introduced
FOURSQUARE SPICED RUM, DOORLYS XO RUM, VELVET FALERNUM
and took them nationwide.
Successfully
introduced into test market DAMRAK AMSTERDAM GIN.
Introduced five new
tequilas in three years: 1800 COLLECION, 1800 SINGLE
BARREL – THE MILLENIUM TEQUILA, 1800 ANEJO, JOSE CUERVO
ANEJO, JOSE CUERVO RESERVA DE LA FAMILIA
JOSE CUERVO
MARGARITA MIX in regular, blue, strawberry and in
various sizes -
introduced it in 85/86
and the expected volume over its lifetime was to be
75,000 cases a year max.. no one thought it would do
anything.. it reached 75k in the first year and hit 1
million cases a year by 94..
