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Brand
builder
by providing exceptional marketing direction for my
clients through innovative synergistic positioning,
combined with a total understanding of the product and
target audience.
Proven
experience in
creating, marketing and selling brands including the
following.
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Importing |
Strategic Planning |
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Public Relations |
New Product Development |
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Sales |
Marketing Communication |
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Advertising |
Package Design |
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Event Management |
Competitive Analysis |
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Pricing |
Demographic Segmentation |
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Promotions |
Market Research |
"But for
all the headline grabbing news about the largest
brewers, vintners, and distillers, industry
executives also point to an interesting consumer
phenomenon taking shape - the rise of the smaller,
more nimble companies. These smaller firms, often
work with limited resources compared to their larger
competitors, still succeed in nurturing a variety of
niche products - some possessing a long history,
others that are brand new".
Market Watch, May 1999
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WOW !
Stepping out (individuals at all levels in a firm, or brands) and
standing out from the growing crowd of look-alikes.
Being
average has never had much appeal. It's better to fail with flair in
pursuit of something neat. But, we don't fail.
Tom
Peters - 1994 - The Pursuit of Wow.
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