|
Exciting Events
My
philosophy is to reach the consumers through their
lifestyle activities. The goal is to have a consumer
taste one of my products at a point where they can enjoy
life and reduce their stress - whether it is golfing,
watching or participating in sports, attending a charity
event, at a boat show or a fun evening out with friends.
Below shows pictures of some of the events that have
been conducted over the years.
Some of the great things we
have done over the years.
-
Successfully
introduced the FROM HEAVEN WITH LOVE – ANGELS PROMOTION for
XELLENT SWISS VODKA. Disney World uses the concept at
Pleasure Island. Management claims it is the best promotion
they ever ran.
-
Conducted
several events with the NFL Alumni team to generate
awareness of XELLENT SWISS VODKA
-
Conducted
tastings of many brands at Norwalk Boat Show, Newport Boat
Show, Nightclub and Bar Show, Rum / Vodka Fests, Harvard
Club, Yale/Harvard Polo matches, Connecticut Children's
Museum and many more
-
Conducted
many tastings at chic nightclubs including MYST, Blue
Martini, Crobar, St. Barts, NY Yacht clubs, Boca Raton
Country Club, and many more
-
Developed the
hot air balloon in the shape of the 1800 bottle, 35 million
media impressions in two years.
-
Developed the
National BLACK VELVET Model Search. Awareness amongst women
grew from 40% to 88% in first year.
Bartenders get
educated to rums and vodka
in West Hartford, CT 2005
Connecticut
Children's Museum event 2004
Atlantic
Nightclub and Bar Show 2005
Gay and
Lesbian Show in NYC 2005
NFL
Alumni Event
Mariners Golf
Swiss Ambassador's home in NYC for a cocktail party for
Xellent - Oct 2004
Hawaii Holiday Show - 2003
Bon
Appetit event - NYC Nov 2003
Bacardi / Falernum Cocktail Party - day lights went out
Bacardi and Velvet Falernum party in NYC at the Marriott
Marquis... the night the lights went out in the
Northeast Aug 2003
Hot Air Balloon
Rum
Fest at Metrazaur in NYC in Nov 2003
Trip to Switzerland to kickoff brand venture - April
2004
Swiss Intro Party - July 31st
Rum
Expo at the Castle in Terrytown - Nov 30, 2004
Harvard Club
Barbados Convention
Major Sponsor – Newport Regatta – raised $100,000 for
9/11
Newport Winter Carnival
Newport International Boat Show
Rum Tasting at the Biltmore - March / September
RTDA – Tobacco convention
National- Bon Appetit
Events
Chicago / Las Vegas / New York / Atlanta / San
Francisco
All markets where needed and legal
|